Many website owners want traffic, traffic, traffic. They think that if they can just get loads of traffic to their website, then their web site marketing problems will be solved forever. But, this is a internet marketing myth. Getting more traffic in of itself is not what you want from your website. And, run from any SEO web marketing guru who tells you so. So, what do you want?
What You Want to Hear from Your SEO Web Marketing Consultant.
There are eight little words you want to hear from your SEO web marketing consultant. And they are, “I will drive targeted traffic to your website/blog.” The reason you want to hear the word “targeted” is this separates the experts from the wannabees.
Why Targeted Traffic is Website Gold
If an SEO web marketing professional utters the word targeted, without you even have to say a word, then you know you’ve got the right firm/professional. Why? Because with a few tricks, anyone with a modicum of SEO understanding can drive traffic to your website. But, if you sell dog widgets and the traffic that is driven to your site are tarantula lovers, what good is that type of SEO web marketing advice going to do you? None!
Getting targeted traffic is a balancing act that requires industry skill and knowledge. It requires research, looking at what keywords your competitors are using, seeing how they use them, the number of competitors vying for placement, etc. In short, it requires an SEO professional.
And that’s why SEO web marketing is a skill, not a guessing game.
